Curriculum

 

 

BRANDING 101
  • An introduction to branding
  • Branding in the context of a 21st century marketplace
  • The Language of Branding
  • How to start thinking like a brand
  • Personal Branding Secrets
THE BRAND RECIPE
  • How to Discover Your Brand Voice
  • Crafting your brand identity
  • How to Discover and Target Your Ideal Customers & Clients
  • Brand Recognition Boosting Secrets
  • How to use Colour to Influence Your Customers
COMMUNICATION 101
  • The Art and Science of Communication
  • Communication Alchemy: Powerful Communication Secrets
  • The Power of Storytelling
  • Visual Communication: The Power of Images
COMMUNICATION 101
  • The Art and Science of Communication
  • Communication Alchemy: Powerful Communication Secrets
  • The Power of Storytelling
  • Visual Communication: The Power of Images
INTRODUCTION TO COPYWRITING
  • How to Make Your Copy Irresistible to Your Audience
  • 5 Essentials for Crystal Clear Copy
  • How to inject Personality into Your Copy
  • Hypnotic Language & Power Words
  • Words That Turn Browsers Into Buyers
CONTENT MARKETING
  • Introduction To Content Marketing
  • Crafting Your Content Marketing Plan
  • Introduction to Keyword Research
  • Online Promotion Secrets
EMAIL MARKETING 101
  • Introduction to Email Marketing
  • Sweets, Lead Magnets & Opt-in Bribes
  • What to Send to Your Email Subscribers
  • Email Marketing Secrets

 

PAY PER CLICK MARKETING 101
  • Introduction to Paid Traffic
  • Pay Per Click Ads for Social Media
  • Landing Page Secrets
  • Retargeting & Audience Building